BusinessUX

Should you have a live chat widget on your website?

By April 2, 2020 May 18th, 2020 No Comments

Have you considered using a live chat widget?

One of the primary reasons why clients approach me is to boost sales through their website.

When approached for this reason, a question that I often ask is “have you considered using a live chat widget?”

The usual answer..

The usual answer is that they have considered using a live chat widget but decided against it for one or both of the following reasons:

  • 1) “We wouldn’t have the resources to respond to web visitors in time”
  • 2) “We just haven’t got around to implementing it.”

Both answers seem totally reasonable.

Why you probably should have a live chat widget on your website

The purpose of today’s post is to get past the reasons above for refuting live chat on your site and convince you of the potential benefit of live chat for your business.

So here they are, the reasons why you should have a live chat widget on your website:

You don't have to respond to visitors immediately

live chat widget ask for email

The way that most live chat widget’s work nowadays is that you don’t have to respond to web visitors immediately after they message you.

Instead, when a website visitor messages you – you can ask for their email straight away and let them know that you’ll get back as quickly as you can.

So if you can’t respond within the minute or two that the website visitor is on your site, you can email them at a later stage.

Conversions throughout your site go up

The value of a chat widget isn’t just that it allows web visitors to chat with you.

Chat widgets also create trust between you and your web visitors.

The sub-conscious thought that users have when they see your chat widget is that they will have someone to contact should they experience any issues.

Funnily enough, the assurance that someone is on the other side of the website leads to increased contact form submissions and increased eCommerce sales.

They are incredibly easy to implement

Adding a live chat widget to your website is much easier than you would think.

Typically your web developer ( or you 🙂 ) will only have to add one or two lines of code to your website to get it up and running.

There are many free versions available

I initially started out using Intercom on my own website but found that it got a bit pricey after the free trial.

Free alternatives to use include:
– the HubSpot live chat widget. This is what I currently use as I like how it allows me to automate processes on my HubSpot CRM.
Tawk To is fantastic free software too

Either of these will definitely get the job done for you. Sites like Wix will also have their own in-built ones.

Based on the little time and effort that’s required to try out live chat on your website – I would thoroughly recommend giving it a go.

Feel free to ask any questions you may have via my little chat widget waiting for you in the corner 🙂

And as always, thank you for reading!

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Gary Melican

Gary Melican

Gary is a web designer, web developer, product manager, UX Design lecturer and business strategist based in Dublin, Ireland. Feel free to get in touch and chat about your next idea or improving your existing business.