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Find those who are already convinced

By May 26, 2021No Comments

When you start a business, you have to be creative about how you attract new customers.

With the aim of attracting new clients in the early stages, I emailed 15 companies with underdeveloped websites.

The email included:
– a cool mockup of how their website could look
– an accompanying pitch listing the benefits that such a website could have on their business

The types of businesses that were emailed

Some recipients of these emails included:
– consultants who were in business for many years but didn’t have a website
– companies which had “Coming Soon!” style websites which did not appear to be coming soon

The commonality between all email recipients was that they had invested little or nothing into their website.

Results

The 15 such emails that I sent received a total of responses.

This made me question:
– if websites were all of a sudden not valued by businesses in any way
– if I should quickly change profession and industry altogether

Why didn’t this strategy work?

I was trying to convince people of something (the value of websites) rather than finding those who were already convinced.

This screen shot from Google Keyword Planner shows monthly searches around the world starting with “how to convince”. I imagine the majority of people making these searches will also experience low return from their efforts.

Conclusion

Convincing people of anything requires time and a lot of effort.

If you do have to convince people of something, be aware that this is a long-term strategy and plan accordingly.

To make your life easier however, find those who are already convinced in what you provide.

Thank you for reading,
Gary

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Gary Melican

Gary Melican

Gary is a web designer and developer, UX Design lecturer and business strategist based in Dublin, Ireland. Feel free to get in touch and chat about your next idea or improving your existing business.