When you start a business, you have to be creative about how you attract new customers.
With the aim of attracting new clients in the early stages, I emailed 15 companies with underdeveloped websites.
The email included:
– a cool mockup of how their website could look
– an accompanying pitch listing the benefits that such a website could have on their business
The types of businesses that were emailed
Some recipients of these emails included:
– consultants who were in business for many years but didn’t have a website
– companies which had “Coming Soon!” style websites which did not appear to be coming soon
The commonality between all email recipients was that they had invested little or nothing into their website.
Results
The 15 such emails that I sent received a total of 0 responses.
This made me question:
– if websites were all of a sudden not valued by businesses in any way
– if I should quickly change profession and industry altogether
Why didn’t this strategy work?
I was trying to convince people of something (the value of websites) rather than finding those who were already convinced.
This screen shot from Google Keyword Planner shows monthly searches around the world starting with “how to convince”. I imagine the majority of people making these searches will also experience low return from their efforts.
Conclusion
Convincing people of anything requires time and a lot of effort.
If you do have to convince people of something, be aware that this is a long-term strategy and plan accordingly.
To make your life easier however, find those who are already convinced in what you provide.
Thank you for reading,
Gary
