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BusinessStartups

Things to Consider when Niching Down your Offering

January 19, 2023
Niching down your offering is all about refining who you are targeting from a large, general audience to a smaller, more specific audience. For example, when I was originally searching…

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BusinessDigital MarketingOnline BusinessStartups

Our Small Business Marketing Strategy for 2023

January 4, 2023
In this article, we discuss our Small Business Marketing Strategy for 2023 including inbound, outbound and measurement strategies.
2022 in review
BusinessLifestyleReflectionsStartups

2022 in Review

December 22, 2022
2022 was a really great year for garymelican.com We grew by 30% in terms of revenue from 2021 and did so with much less stress than we had in previous…
experimentation period
BusinessReflectionsStartups

Experimenting to find a business for the long term

December 8, 2022
Between 2015 – 2020, I experimented with lots of different business ideas however nothing seemed to work. Call it the experimentation period. This post explores the difficulties of the experimentation…
Business

Should you make your first hire? My experience almost 1 year in

May 19, 2022
Before welcoming the first full-time hire to the garymelican.com team in June 2021, I spoke to a lot of people asking for their general advice around the subject. Some said:…
working on weekends
LifestyleProductivity

Working on Weekends – a necessity or counter-productive?

November 19, 2021
Two common points of view about working on weekends are that: It's a Necessity 1) You have to work weekends, grind and hustle all day, every day to be successful…
the summer dip
BusinesseCommerceOnline Business

Online Businesses are affected by Seasonality too

July 13, 2021
The two times that I came closest to giving up on running an online business both occurred during the summer. The summers of 2018 and 2019 respectively. On both occasions,…
running a business
MindsetReflections

3 Years of Running a Business | How I have Changed

June 9, 2021
To help you anticipate how your life may change, here is how running a business full-time for the last 3 years has changed me.
BusinessProductivity

Find those who are already convinced

May 26, 2021
Convincing people of anything requires time and a lot of effort. To make your life easier, find those who are already convinced in what you provide.
gary melican
BusinessDigital MarketingStartups

Does your network know that your business exists?

May 12, 2021
There are a lot of benefits associated with people simply knowing that your business exists. Here are some thoughts on the benefits and what's required to let people know that…
Business

How to Scale a Service Business

April 29, 2021
Service businesses are notoriously more difficult to scale than product businesses. Scaling service businesses generally requires adding more humans to the business - and the more humans that are involved…